Google Ads for ₹10,000/m Budget

The Only Order That Makes Sense

Start with Keywords → Set Conversions → Write Great Ads → THEN optimize… everything else comes AFTER.

Keywords Are King

If your keyword selection is wrong, nothing else in the account can save you. If your keyword selection is right, even average ads and landing pages can still pull leads.

This is where beginners must start. Because Keywords = Intent. Intent = Conversions.

And the best, safest, highest-intent keywords for beginners?

“Near Me” Keywords

Why? Because “near me” = bottom-of-funnel = ready to buy = fast results.

For tiny budgets like ₹10,000/month, you need fast proof, not theoretical optimization.

Examples:

• “dentist near me”
• “AC repair near me”
• “wedding photographer near me”
• “digital marketing agency near me”

These are not brainstorming keywords. They are money keywords. They work across industries and give you leads immediately.

If you are handling clients with small budgets, they want results yesterday. “Near me” keywords buy you credibility, time, and patience.

They give you:

• Faster lead flow
• Higher intent
• Lower cost per lead
• Less wasted spend
• Better client satisfaction

Action Step: Start every new small-budget campaign with:

• 10–20 “near me” keywords
• Exact match + phrase match
• Only bottom-of-funnel terms

This alone can keep most struggling campaigns alive for 90 days.

Conversion Tracking Is Non-Negotiable

If your conversions are not tracked properly, your entire Google Ads engine is broken.

Without conversions:

• Google cannot optimize
• You cannot scale
• You cannot troubleshoot
• You cannot report ROI
• You cannot run Performance Max later
• You cannot improve cost per lead

This is not optional. This is oxygen.

Fix conversions → the whole account starts behaving correctly.

Action Step: Track:

• Calls
• Form fills
• WhatsApp clicks
• Purchases
• Add-to-cart (if needed)
• Time-on-page micro-conversions (advanced)

Write Really Good Ad Copy (Your Only Chance to Pre-Qualify)

Good keywords + bad ad copy = wasted spend. Bad keywords + good ad copy = wasted spend. Good keywords + good copy + good tracking = profitable campaigns.

Rules for strong ad copy:

• Speak to ONE avatar
• Use specific language
• Use location qualifiers
• Use pricing to filter out cheap traffic
• Add credibility (stars, clients, certifications)
• Use urgency (“Book Today”)
• Make the CTA clear (“Call Now”)

Pro-level move: Pin headlines that pre-qualify users:

• “Starts at ₹12,000*”
• “For Homeowners Only”
• “Certified Plumbers | Book Today”

Pinning ensures the right buyers click and the wrong ones don’t.

Respect the Learning Phase (Don’t Touch Anything Too Quickly)

Google needs data. Data needs time. Time needs patience.

Any meaningful change resets Google’s learning. Rule: After ANY major change → wait 7–14 days AND at least 20–30 conversions.

Start With ONE Campaign + Few Ad Groups

Tiny budgets must consolidate, not expand.

• 1 campaign
• 1–3 ad groups
• Bottom-of-funnel keywords only

Use AIMAX – But Apply Human Judgment

AI helps you write faster. You help it write better.

Focus on Landing Page Experience (Half Your ROI Lives Here)

A landing page that converts at 10% beats one that converts at 3%. Same traffic, 3x more leads.

Focus on:

• 3-second load time
• One single CTA
• Benefit-driven copy
• Proof (reviews, photos)
• Message match from ad → page

Culling & Scaling

• Cull Aggressively: Pause losers only after 7-14 days and meaningful data.
• Avoid Head Terms: Don't compete on broad words like "insurance" or "loans".
• Search Terms Report: Find undervalued long-tail gems.
• Ignore Vanity Metrics: CTR doesn't matter; ROAS and lead quality do.
• Ad Scheduling: Run ads only when buyers are active.
• Remarketing: Tiny lists still convert better than cold traffic.
• Think in CAC Payback: Focus on how fast the money comes back.