Stories on Google Ads.
My open journal on scaling Nomiris. No secrets, just raw lessons on growth, pivots, and the reality of building a multi-million dollar agency.
Featured in Google Ads
Google Ads Bidding Strategy: How to Set Bids That Actually Make Sense
Stop guessing your Google Ads bids. Learn how to calculate your starting bid from real numbers — LTV, conversion rates, and margins — so every click has a purpose.
Latest in Google Ads
How Does Conversion Tracking Actually Work?
Learn how Google tracks your ad spend with GCLID, offline conversions, and enhanced conversions. Master the tracking that makes or breaks your ROI.
How Much Does Google Ads Actually Cost in 2026?
The definitive guide to understanding Google Ads pricing in India. Learn why Quality Score matters more than budget, and how to reduce your cost per click by up to 68%.
Keyword Detox Explained: Stop Your Google Ads From Fighting Each Other
Most people running Google Ads don't know their account is broken. Learn how to fix keyword cannibalization and save budget.
Google Ads Keywords & Match Types Explained (Broad, Phrase, Exact)
Learn Google Ads keywords, match types, syntax, examples, and negative keywords to improve ad targeting.
Google Ads for ₹10,000/m Budget
The definitive guide to running profitable Google Ads on a tiny budget of ₹10,000/month by focusing on intent, conversion tracking, and bottom-of-funnel keywords.